The new book by Chris Anderson dwells on the “long tail marketing” and its rewards – considered to be ‘the hot topic’ for 2006. Ken Evoy, president of Sitesell brings out interesting aspects of this well-known but less-used form of dominating several small islands in this interview with Chris Anderson. You must not miss this and leave dollars on the table!

You have a product and want to sell it. Now don’t focus all your energy on the main aspect of your product. In your promotions, you should spend 50% of your efforts explaining the major benefit while the rest of the efforts should try and capture the long-tail prospects, people who find other dimensions of the product directly relevant for their needs. This can add up to your overall sales.