Dr. Ken Evoy strongly believes that the best way to build a successful web site is to create great content, get lots of traffic and then monetize it. Their flagship product, Site Build It helps you do just that, where you are a work-at-home-mom or a highly knowledgeable webmaster.

Make Your Site Sell will prove to you that Ken really overdelivers on value. Have you heard about putting your foot where your mouth is? Get you free download of MYSS here.

The new book by Chris Anderson dwells on the “long tail marketing” and its rewards – considered to be ‘the hot topic’ for 2006. Ken Evoy, president of Sitesell brings out interesting aspects of this well-known but less-used form of dominating several small islands in this interview with Chris Anderson. You must not miss this and leave dollars on the table!

You have a product and want to sell it. Now don’t focus all your energy on the main aspect of your product. In your promotions, you should spend 50% of your efforts explaining the major benefit while the rest of the efforts should try and capture the long-tail prospects, people who find other dimensions of the product directly relevant for their needs. This can add up to your overall sales.