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	<title>Product Launch Blog &#187; launch tip</title>
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	<description>The Art and Science of Successful Product Launches</description>
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		<itunes:summary>The Art and Science of a Successful Product Launch</itunes:summary>
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		<title>Nancy Tests Live Blueprints Salesletter With A Short Launch Window</title>
		<link>http://www.productlaunchblog.com/2008/04/23/nancy-tests-live-blueprints-salesletter-with-a-short-launch-window/</link>
		<comments>http://www.productlaunchblog.com/2008/04/23/nancy-tests-live-blueprints-salesletter-with-a-short-launch-window/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 09:43:18 +0000</pubDate>
		<dc:creator>Product Launch Blogger</dc:creator>
				<category><![CDATA[Product Launch tips]]></category>
		<category><![CDATA[Product Launches]]></category>
		<category><![CDATA[launch tip]]></category>
		<category><![CDATA[live blueprints]]></category>
		<category><![CDATA[nancy andrews]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.productlaunchblog.com/2008/04/23/nancy-tests-live-blueprints-salesletter-with-a-short-launch-window/</guid>
		<description><![CDATA[I noticed that Nancy Andrews did a short launch of her Live Blueprints system recently for some early bird registrations. I find this cool way of testing the salesletter in a live situation very interesting.
While she did get some sales for her system, the most important advantage in my opinion is the insight she got [...]]]></description>
			<content:encoded><![CDATA[<p>I noticed that Nancy Andrews did a short launch of her <a href="http://www.arunrecommends.com/liveblueprints">Live Blueprints system</a> recently for some early bird registrations. I find this cool way of <b>testing the salesletter in a live situation</b> very interesting.</p>
<p>While she did get some sales for her system, the most important advantage in my opinion is the <b>insight </b>she got into the effectiveness of the salesletter in converting the prospect to customer, the places where the prospects are aborting (the sales letter, the order form etc). <b>This is the exact strategy that direct marketers use</b> and you should definitely&nbsp;try to pmplement this in your marketing campaigns&nbsp;and launches.&nbsp;They send a test mail to a small section of the list and measure the response rate. If the results are acceptable, then only they send the offer to the whole list.</p>
<p>Live Blueprints is going to be finally launched at 12 noon on Wednesday April 23rd 2008 &#8211; that&#8217;s today &#8211; in a few hours from now. Even if you are not planning to learn the powerful SEO strategies she is revealing, you should definitely sign-up and study her sales letter &#8211; that will be&nbsp;good education. The <a href="http://www.arunrecommends.com/liveblueprints">Live Blueprints salesletter is here</a>.</p>


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