The product launch expert, Jeff Walker has played a masterstroke again helping them organize the whole jigsaw puzzle so beautifully.

I noticed a few interesting things (not all new though) in the launch:

• Quite a few big names like Joel Comm, Mike Filsaime, Jeff Walker were promoting the offer. They introduced the coaching program tothe members of Mike’s JV Notify Pro also.
• The usual pre-sell videos were all there, getting the people in ready to buy anticipatory mood.
• There were some nice bonuses from the JV partners to complement the main package.
• There was no banner on the sales page and it started directly with the headline.
• The sales page was the typical long page salesletter with tons of testimonials and income proof, as well as video.
• I noticed that they had done a lovely and different favicon, so if somebody would mark them as favorite, the site will stand out. Small but powerful touch.
• There was the usual guarantee and the fast action bonuses.
• They added an instalment plan after a while so that those who cannot afford the whole amount in one go and can still take a shot at it.