Product Launch Blog is published by EbizIndia Consulting Pvt. Ltd., a software and digital marketing company based in Kolkata. We are not an independent review site, and we do not pretend to be. We write about launching and growing products because that is the work we do every day. Some of the products we cover are built by EbizIndia. Others we cover because we have used them or watched clients succeed with them.
Why we run this blog
We build and launch software products, our own and our clients'. Along the way we learn what makes a launch work and what makes one land in silence. This blog is where we write that down, from the practitioner's chair rather than the textbook. If a post here saves you one wrong turn on your own launch, it has done its job.
How to read what we publish
When a post covers an EbizIndia product, we say so plainly. When it covers someone else's, we say that too. We write every post from your point of view, which means we lead with the problem you are trying to solve, not the product we would like to sell. Where we mention a price, we keep it current and put it in writing rather than hiding it behind an enquiry form.
EbizIndia Consulting Pvt. Ltd.
EbizIndia has built custom software and run digital marketing for clients across India, the United Kingdom and the United States since 2007. The work spans two sides that feed each other: custom software and SaaS products on one, and the SEO, AEO and conversion work that gets them found and used on the other. A 90 per cent client retention rate is the number we are most proud of, because it says people stay.
Arun Agrawal
Arun Agrawal is the Founder and CEO of EbizIndia and writes most of what appears here. He holds an M.Tech with a Gold Medal from Jadavpur University and has spent more than 35 years in the Indian IT industry, building products and shipping them to real customers. He writes about launches from having run them, not from having read about them.
Software we build
When these come up on the blog, you will know they are ours:
Work with the team behind the blog
If you are launching or growing a product and want a plan your team can act on, EbizIndia can help.
Talk to EbizIndia