Launching and growing software products that get found
Notes from the team at EbizIndia, written from launches we have run ourselves.
The software we build
How CTRACKER Stops You Missing Statutory Deadlines
One dashboard for every statutory due date across your clients, so nothing slips through and no late fee lands.
Read the postWeddingsHow WedPlan Keeps Your Wedding Off a Dozen Spreadsheets
Budget, guests, vendors and timeline in one live plan everyone helping with the wedding can see.
Read the postMembershipHow MemDir Keeps Your Members' Directory From Going Out of Date
One live members' directory the committee can trust, instead of a spreadsheet that went stale months ago.
Read the postAMCHow AMC Tracker Stops You Losing Renewal Revenue to Missed Dates
Every annual maintenance contract in one list that warns you before it expires, so renewals never slip.
Read the postDocumentsHow DocStore Keeps Your Business Documents Findable and Secure
One organised, searchable, access-controlled store, instead of files scattered across email and drives.
Read the postVotingHow Vyom Votes Runs a Clean Online Election Without the Paper
Members vote from their phone and the count runs itself, so the result is clean, quick and trusted.
Read the postBookmarksHow Bookmarkee Keeps the Links You Save From Disappearing
Every saved link in one searchable place that follows you across devices, instead of trapped in one browser.
Read the postOperationsHow Operations Management Software Lifts Profit Without Adding Headcount
Run daily workflows in one system, so a team of 50 to 1,000 does more without new hires.
Read the postAI LearningHow StudyBridge Gives a School Its Own AI Tutor Without the Risk
A self-hosted AI learning platform: upload your curriculum, get four learning modes, no hallucination.
Read the postIT AssetsHow DIMS Saves Domain Investors Hundreds of Hours on Spreadsheets
Every domain across every registrar in one inventory, with reminders so none lapses by surprise.
Read the postProductivityHow the 12-Week Year Gets More Done in 12 Weeks Than Most Do in a Year
Treat twelve weeks as a year: four execution cycles, tracked weekly, so goals never drift.
Read the postSalesHow a Discovery Call Assessment Stops You Chasing the Wrong Prospects
Score prospects on the call against readiness questions, so your team's time goes where deals close.
Read the postFleetHow Fleet Management Software Keeps Every Vehicle Tracked From Your Phone
Track vehicles, maintenance, compliance and costs in one platform, from a phone or desktop.
Read the postEducationHow School Management Software Replaces the Registers and Spreadsheets
Fees, attendance, staff, parent communication and compliance for an Indian school in one system.
Read the postPersonalHow Family Connect CRM Keeps a Big Family Actually Connected
Keep your family and friends network in one searchable, private place the whole family shares.
Read the postSecure EmailMailServe: India's First Secure Email for BFSI
RBI-compliant email on Indian data centres, with automated audit trails and AI-driven protection against phishing, ransomware and BEC.
Read the postForumsSecure Forum Management Software for EO Forums
Centralise a forum's notes, needs and leads with bank-grade encryption and per-member access, in an interface non-technical members find easy.
Read the postFor CA FirmsHow CAs Use CTRACKER to Never Miss a Deadline
Daily reminders, team accountability and partner peace of mind, so a CA practice meets every statutory deadline and saves the late fees.
Read the postClient work
Real projects we have shipped for clients, and what changed for them.
QR Payments at Royal Calcutta Golf Club
We swapped paper coupons for a QR vCard system at RCGC. Vendor settlement fell from days to minutes and reconciliation disputes stopped.
Read the postAssociationNRAI Kolkata Launches Its Members' Directory
The Kolkata chapter of NRAI launched a members' directory members keep current themselves, turning a contact list into a network.
Read the postSEOSEO That Won a Steel Strips Company Orders in 15 Days
A simple redesign, on-page SEO and a regular blog brought a steel strips company enquiries and orders within 15 days.
Read the postOperationsOperations Software for a Geotechnical Firm
Mobile site-expense capture and timesheet profitability gave a geotechnical firm daily control over remote spend and staff time.
Read the postSalesSales Management Software Teams Actually Use
Sales software built around the workflow: visit history, fast documents, live stock. One client lifted conversion 34% in a quarter.
Read the postFacilitiesFacility Management Software for a Residential Building
Residents lodge complaints, management assigns and closes them, unresolved issues escalate, and a booking engine handles the shared amenities.
Read the postPartnershipEbizIndia Signs an MoU With EIRC of ICAI
A partnership to offer CTRACKER to EIRC members at a discounted rate, giving CAs one dashboard for every compliance deadline.
Read the postWebsite services
SEO, speed, security, maintenance and the work that makes a website perform.
The 3S of a High-Performing Website
SEO, speed and security are the three things that decide whether a website earns its keep. Get all three right and it produces leads.
Read the postWordPressWordPress SEO, Speed and Security
The 3S that make a WordPress blog profitable: rank well, load under three seconds, and stay secure so readers stay and return.
Read the postWeb PerformanceMake Your Website Faster and Win More Business
A better host, fewer files, sized images and a few tweaks transform load time. We took one home page from 9 seconds to 4.6.
Read the postSecurityAre You Making These Web Security Mistakes?
Outdated software, weak passwords and dormant accounts leave most sites exposed. Here is how to close each gap before it costs you.
Read the postWordPressWhy You Should Outsource Your WordPress Maintenance
Expertise, a strategic approach to SEO, speed and security, and time back to run your business. What you gain, and what to check first.
Read the postE-commerceThe E-commerce Maintenance Checklist That Protects Sales
Current products and prices, speed under four seconds, tight security, a fresh design and reviewed SEO keep an online store selling.
Read the postSitecoreWhy You Should Outsource Your Sitecore Maintenance
Unlock the platform's full potential, add a CDN and security expertise, and pay only for the hours you use, not full-time salaries.
Read the postTechnologyProgressive Web Apps: An App Without the App Store
A website with the powers of a native app: works on any device, loads from cache, runs offline, and installs from a URL.
Read the postLead GenerationHow to Generate B2B Leads Through Your Website
A B2B site generates leads when it works on mobile, ranks in search and puts paid traffic to work. How to make it do all three.
Read the postEngagementHow Instant WhatsApp Follow-Ups Win More Business
A personalised WhatsApp message right after a meeting or order keeps it fresh, reassures the customer, and sets you apart from slower rivals.
Read the postSecurityEssential Cybersecurity Precautions for Your Business
Protect your website and IT: keep software updated, use SSL and a firewall, validate every form, enforce strong passwords, and back up.
Read the postAutomationWhy SMEs Fail at Workflow Automation, and How to Get It Right
Most automation fails on unclear goals, broken processes and complex tools. Start small, map the process first, pick tools teams adopt.
Read the postWeb PerformanceWhy Your Home Improvement Website Needs to Load Fast
A slow site loses customers, rankings and reputation. Fix it with a CDN, optimised images, fewer requests, caching and lean code.
Read the postWebsitesTurn an Insurance Agent Website Into a Source of Enquiries
A blog with real case studies and honest, jargon-free answers, posted weekly and shared, turns visitors who trust you into callers.
Read the postOn launching and growing
Why Most Product Launches Land in Silence, and What Fixes It
Launches fail on positioning and distribution, not the product. What a written growth blueprint decides before you ship.
Read the postCustom SoftwareWhen to Build Custom Software Instead of Forcing Off-the-Shelf Tools
The signs you have outgrown ready-made tools, and what custom software actually changes.
Read the postAI SearchWhy ChatGPT and Perplexity Never Mention Your Business, and How to Fix It
What AI engines need before they will recommend you, and how to get cited in the answer.
Read the postSaaS GTMThe SaaS Go-to-Market Moves That Beat a Bigger Marketing Budget
Six moves baked into the product, pricing and positioning that let a small budget out-run a funded rival.
Read the postAI SearchHow to Get Your SaaS Recommended by ChatGPT, Perplexity and AI Overviews
The channel most SaaS ignore: how to be the product an AI engine names when a buyer asks for a tool.
Read the postPLGProduct-Led Growth, and the Three Places It Quietly Breaks
How product-led growth works, the three places it breaks, and the hybrid most winners actually run.
Read the postGrowthOrganic Growth or Fast Growth: The Choice the Cheap-Money Era Hid
When fast growth is worth the risk, when organic wins, and why efficient growth is back in fashion.
Read the postPricingHow to Price a SaaS: The Metric Matters More Than the Number
The value metric matters more than the number. How to price on value, and why you are probably too cheap.
Read the postTractionGetting a SaaS Off Zero: How to Win the First 100 Customers
The unscalable moves that get a SaaS off zero, and why the first hundred are for learning, not revenue.
Read the postRetentionWhy SaaS Churn Is a Positioning Problem, Not a Discount Problem
Churn is a positioning and activation problem, not a discount problem. How to fix it upstream.
Read the postAI PricingHow to Price AI Features Without Your Margins Quietly Vanishing
AI features carry a per-use cost. How to price them so power users stay profitable, not a loss.
Read the postAI StrategyIs Your SaaS Just an AI Wrapper? Building a Moat That Survives
The wrapper is not the risk, the missing moat is. What survives when the model becomes a commodity.
Read the postAI StrategyShould Your SaaS Have an MCP Server? Making Your Product Usable by AI Agents
Making your product callable by AI agents: what an MCP server is, when to build it, and the risks.
Read the postAI SearchHow to Measure the Traffic ChatGPT and Perplexity Send You
AI referrals hide in standard analytics. How to see the traffic ChatGPT and Perplexity send you.
Read the postEngineeringPlanning Infrastructure for Traffic Spikes: Surviving the Launch-Day Surge
The stack-agnostic infrastructure that turns a launch-day surge into signups instead of a crash.
Read the postEngineeringYou Do Not Need Microservices: The Boring Monolith That Scales
Microservices solve problems most startups do not have. Why the boring monolith scales, on any stack.
Read the postEngineeringCore Web Vitals Are a Conversion Lever, Not an SEO Checkbox
Speed is revenue, not an SEO checkbox. The link between Core Web Vitals and conversion, on any stack.
Read the postConversionSaaS Onboarding: Why Time-to-Value Beats Chasing More Traffic
Activation beats acquisition. Why time-to-value decides retention, and how to reach the first win fast.
Read the postConversionThe SaaS Pricing Page That Converts: Your Highest-Intent Page
Your highest-intent page, redesigned to convert: tiers, a recommended plan, and objections answered.
Read the postSEOIs SEO Dead? No, It Has Transformed for the AI Era
A third of searches still end in a click. The winners now optimise for meaning across Google, AI Overviews and ChatGPT, not keywords.
Read the postAI SearchHow to Get Shop Now Buttons in ChatGPT and Perplexity
AI assistants recommend products from merchant programs and clean, machine-readable data. Start with structured data, then the programs.
Read the postLead GenerationHow Interactive Tools and Self-Assessments Generate Pre-Qualified Leads
A calculator or self-assessment solves a problem and lets a prospect diagnose their own need, so they reach your form already half-sold.
Read the postConversionWhat a Conversion Potential Audit Report Reveals
Going from 1% to 2% conversion is 60 more leads a year from traffic you already pay for. A conversion audit finds where the funnel leaks.
Read the postCustom SoftwareOutsourcing vs In-House Software Development
Outsourcing gives you global talent, faster delivery and no hiring overhead. The trade-offs are transparency and communication. How to choose.
Read the post