Learning from Successful Product Launches

Michel Fortin, the great copywriter has made an interesting blog post about learning from successful product launches.

When people launch products successfully, they have employed strategy and tactics that other successful marketers have also applied – with a twist. You can’t copy someone’s actions blindly and expect to rake in the same success. There are a lot of factors like product quality, joint venture partners and like contributing.

You should watch the entire process carefully, like how they are building buzz and anticipation, releasing teaser snapshots – even the name they give to affiliate sub-directories like www.product.com/relaunch. Then apply these to your marketing but after adapting the tactics to your own product and not by blindly copying.

If you are attentive enough, you will not need to buy the “How I did my product launch” report that most of them launch and make extra money with 😉