I recently learnt about Promo Code Secrets being launched by Jordon Hall and went to the site in curiosity to check it out. He had a typical squeeze page but I was surprised to see a direct link to the sales page also. Now what is he trying to do here?
When I studied the sales page, I noticed that he refers to a promo code that is only sent out to people who join the list on the main page. And what does this do? Reduce the price by a huge margin. Wow!
This is an interesting study of a very powerful marketing technique and you must study this – then take notes to apply in your promotions.
See the squeeze page for Promo code Secrets here. Go to the sales page directly and note the price. Then come back to the main page and enter your email address. Pick up the promo code from the email and enter in the box. See how the offer price changes immediately to a highly affordable one (or do I call it ridiculously low price?).