I’ve been thinking a lot lately about how drastically the search landscape has changed. Just a year ago, we were all focussed on traditional SEO – keywords, backlinks, and content optimisation for Google’s algorithms.
Don’t get me wrong, that stuff still matters. But now? We’re living in a world where people are asking ChatGPT, Claude, and other AI assistants for recommendations instead of just Googling.
The reality hit me hard when I realised that my carefully optimised content might rank #1 on Google, but if it’s not being picked up by large language models, I’m missing out on a massive audience. These AI tools are becoming the new search engines for so many people, especially when they want detailed explanations, comparisons, or personalised recommendations.
What’s the Problem with Traditional SEO Optimisation?
Here’s what I’ve noticed: traditional SEO agencies are still stuck in the old playbook. They’re great at getting you to rank for keywords, but they have no clue how to make your content LLM-friendly.
Meanwhile, the AI space is moving so fast that what worked for visibility six months ago might be completely irrelevant today.
I’ve spent countless hours trying to figure out how to optimise content so that when someone asks an AI assistant about products or services in my industry, my business actually gets mentioned. It’s not just about having good content anymore – it’s about structuring that content in ways that AI models can easily understand, extract, and recommend.
The frustrating part? There’s been a real gap in the market. Most SEO services haven’t caught up to this new reality, and most AI consultants don’t understand the nuances of search optimisation.
How Can LLM SEO Services Bridge This Gap?
That’s why I got genuinely excited when I discovered this new LLM and SEO optimisation service at eBizIndia. Finally, someone who understands that we need a hybrid approach – one that works for both traditional search engines AND the new wave of AI-powered search.
What caught my attention is that they’re not treating these as separate strategies. They’re looking at the complete picture: how to make your content discoverable whether someone’s using Google, asking ChatGPT for recommendations, or getting suggestions from any other AI tool.
I’m particularly interested in their approach because they seem to understand that LLM optimisation isn’t just about stuffing content with keywords that AI models like.
It’s about creating content that provides real value in the exact format that these models find most useful for generating responses.
Why Does AI Search Visibility Matter More Than Ever?
Think about your own behaviour. When was the last time you asked an AI assistant for a recommendation? For me, it’s becoming almost daily.
Whether I’m looking for software solutions, trying to understand complex topics, or even seeking product recommendations, I find myself turning to AI tools first.
If your business isn’t optimised for this new search behaviour, you’re essentially invisible to a growing segment of potential customers. And unlike traditional SEO where you might see results in months, the AI landscape is evolving so quickly that early movers have a significant advantage.
The businesses that figure this out now – while most of their competitors are still focused solely on traditional SEO – are going to have a massive head start.
It’s like being one of the first businesses to really understand Google SEO back in the early 2000s.
What’s the Bottom Line for LLM and SEO Strategy?
We’re at a pivotal moment where search behaviour is fundamentally changing. The businesses that adapt their visibility strategies to include both traditional SEO and LLM optimisation are going to thrive.
Those who don’t will find themselves increasingly invisible as more people turn to AI assistants for answers.
I know I’m planning to dig deeper into this approach for my own projects. The potential to be recommended by AI tools, whilst still maintaining strong traditional search rankings, feels like the best of both worlds.
Ready to future-proof your visibility strategy? Visit eBiz India’s LLM and SEO optimisation service for more details on how they’re helping businesses navigate this new landscape.