“The long tail” attracts highly motivated and seriously interested prospects to your site and you might concentrate on the long tail form of marketing, specially if you do not have the means to fight for the ‘most popular’ terms.
The new book by Chris Anderson dwells on the “long tail marketing” and its rewards – considered to be ‘the hot topic’ for 2006. Ken Evoy, president of Sitesell brings out interesting aspects of this well-known but less-used form of dominating several small islands in this interview with Chris Anderson. You must not miss this and leave dollars on the table!
You have a product and want to sell it. Now don’t focus all your energy on the main aspect of your product. In your promotions, you should spend 50% of your efforts explaining the major benefit while the rest of the efforts should try and capture the long-tail prospects, people who find other dimensions of the product directly relevant for their needs. This can add up to your overall sales.