I noticed that Nancy Andrews did a short launch of her Live Blueprints system recently for some early bird registrations. I find this cool way of testing the salesletter in a live situation very interesting.
While she did get some sales for her system, the most important advantage in my opinion is the insight she got into the effectiveness of the salesletter in converting the prospect to customer, the places where the prospects are aborting (the sales letter, the order form etc). This is the exact strategy that direct marketers use and you should definitely try to pmplement this in your marketing campaigns and launches. They send a test mail to a small section of the list and measure the response rate. If the results are acceptable, then only they send the offer to the whole list.
Live Blueprints is going to be finally launched at 12 noon on Wednesday April 23rd 2008 – that’s today – in a few hours from now. Even if you are not planning to learn the powerful SEO strategies she is revealing, you should definitely sign-up and study her sales letter – that will be good education. The Live Blueprints salesletter is here.