“The long tail” attracts highly motivated and seriously interested prospects to your site and you might concentrate on the long tail form of marketing, specially if you do not have the means to fight for the ‘most popular’ terms. The new book by Chris Anderson dwells on the “long tail marketing” and its rewards...
Google has recently tightened the rules for Adwords landing pages and as a result, a lot of advertisers have been severly impacted. Their ads, which had CPC of a few cents have suddenly been changed to a few dollars each, causing all the profits to evaporate. All serious marketers have been analyzing the situation...