About Product Launch Blog

Why this site exists

Every founder approaching a launch asks the same question privately: am I actually ready? It usually gets answered with reassurance from people who like them, or with a checklist that tells every reader the same thing regardless of their situation. Neither is much use.

A score is more useful than a checklist because it forces a judgement, and a judgement produces an argument. Founders who take the assessment and disagree with their result generally find the disagreement itself clarifying, which is why the methodology page publishes every weight and the reasoning behind it.

Six of the forty are not questions

Self-assessment inflates. People marking their own work score higher than an outsider would, consistently, and an instrument built entirely on self-report inherits that problem wholesale. So if you supply a URL, the server fetches that page, its robots.txt and its sitemap, and answers six checks from what is actually there: crawler access, structured data, indexability, canonical, heading and title, and whether a sitemap exists.

Each one reports what was found rather than a verdict, and a fetch that fails never marks a check as failed. An admitted unknown costs less credibility than a confident false negative.

The site takes its own test

Every check we ask you to answer, this site answers Yes to itself. That is not a boast, it is the minimum standing required to run an instrument like this. If you find a check where the site falls short of its own bar, say so and it gets fixed rather than argued with.

The site's own score is run against the live site after each release and published here, with a link to the result.

Run the assessment against productlaunchblog.com yourself if you want to check the claim rather than take it.

Who runs it

Arun Agrawal writes and edits everything here. He founded EbizIndia, which has built websites and software and worked on search visibility and conversion since 2001, mostly for B2B companies and software products. The Launch Readiness Score is a formalised version of the questions that come up in the first meeting with a client who is about to launch something.

Product Launch Blog is an EbizIndia publication. So is SEOtop10, which covers search and AI visibility for Indian businesses and speaks to a different audience entirely.

What this site commits to

The full editorial policy is published at its own address and is what the site's structured data points at. The short version: the tools stay free, articles do not pitch, dates change only when content changes, claims are verifiable or clearly framed as judgement, and the commercial relationship is disclosed on every page rather than in a footnote.

How the site makes money

It does not, directly. No advertising, no affiliate content, no sponsored placement. The site earns its keep by occasionally introducing somebody who scored badly on a dimension to the people who fix that dimension for a living, which is set out plainly on the services page with the audit price published. If you never take that route, the site still works exactly as intended.

Data, in one paragraph

Taking the assessment stores nothing that identifies you. Asking for the full report stores your email address, separately from your answers, for 24 months, with a one-click unsubscribe on every message. The privacy page covers all of it, including how to have everything deleted, which is a single operation because of how the records are split.

Corrections

If something here is wrong, we would rather know. Corrections are made in place with a note saying what changed and when. Use the contact page.