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Launch guides
Everything that decides whether a launch lands, written for founders and product teams inside a 90 day window.
The post-launch 30 day measurement plan: what to read, what to ignore, and the one decision at the end
A week by week plan for reading the first 30 days after a product launch: which numbers mean something, which are noise, how to tell a flat launch from a slow one, and the single decision the month exists to produce.
7 September 2026 · 8 min read
Launch guidesWhy product launches fail: nine failure modes, and which ones you can recover from
Product launches fail in nine recognisable ways. This guide gives the observable tell for each one and says which failures you can still fix after launch day.
16 August 2026 · 9 min read
Launch guidesThe 90 day pre-launch runbook, week by week
A week by week pre-launch runbook counting down from week 13 to launch day and the 30 days after, with the artefact and decision gate that closes each phase.
16 August 2026 · 11 min read
Launch guidesLaunch positioning: writing a value proposition that survives contact with buyers
Positioning decides whether a stranger understands your launch in eight seconds. How to pick a category, name the real alternative, and test the copy on people.
16 August 2026 · 10 min read
Launch guidesLaunch pricing: models, value metrics, and the evidence to gather first
How to price a product at launch: gather buyer evidence first, choose a value metric before a number, publish the page, and design the trial ending.
16 August 2026 · 9 min read
Launch guidesThe launch day asset checklist, with specs
Every launch day asset with its real specification, owner, deadline and usual failure mode, plus the dry run to run three days before you go live.
16 August 2026 · 9 min read
Put a number on your own launch
Forty checks across eight dimensions. Free, instant, no email needed for the score.