Website relaunches and new industrial websites

A new website is a launch, and a redesign is a relaunch with more to lose. These guides cover the switchover itself: what to check before, on the day and in the thirty days after, so search, AI answers and enquiries come through intact.

Start here · the pillar

The launch readiness framework: eight dimensions and forty checks

Launch readiness scored across eight weighted dimensions and forty checks. The full framework, the weights, the five result bands, and how to act on your score.

The framework both of these sections are built on

Relaunches

A website relaunch is a launch: run it like one

A redesign or new website needs launch discipline: one owner, a fixed date, readiness checks across eight dimensions and a measurement plan for the month after.

9 November 2026 · 7 min read

Relaunches

Launching a new website for a manufacturing company

What a manufacturer's new website must have on launch day, what can wait, and how to get the first pages crawled and indexed by Google, Bing and AI assistants.

9 November 2026 · 6 min read

Relaunches

The website relaunch runbook: 30 days before and 30 days after

A week by week website relaunch runbook based on Google's site move guidance: inventory, redirect map, staging checks, content parity, switchover and watching.

9 November 2026 · 6 min read

From the publisher

Product Launch Blog is published by EbizIndia. These links go to its own pages.

Put a number on your own launch

Forty checks across eight dimensions. Free, instant, no email needed for the score.

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